Cookie info

With this Cookie Policy, L.A.B. Cosmetics GmbH & Co. KG (hereinafter referred to as "L.A.B. Cosmetics" or "we") wishes to inform you about the use of cookies or similar storage technologies (hereinafter referred to as "cookies") on our website This cookie guideline supplements our data protection declaration.

  1. What are cookies?
    Cookies are small text files with data stored on the hard disk of your computer during a visit to a website via your browser. For example, certain settings for a website are stored in these files, so that you do not have to reset them every time you visit. A unique ID can also be stored, so that a website can measure how many unique visitors have visited the site, or keep track of which pages you have visited, so that other relevant pages can be suggested on this basis. Although a cookie can be used to store a unique profile of the user in question, personal data, such as name or address data, never appears in cookies.
  2. Consent to the use of cookies
    Cookies, which are not absolutely necessary to provide you with the services on our website, will only be used after your consent. If you continue to actively use cookies after the cookie banner has been displayed on our website, you consent to the use of cookies.
  3. Types of cookies
    Depending on the intended use and function, we divide cookies into the following categories:
    • Absolutely necessary cookies
    • Functional cookies
    • Performance cookies
    • Marketing cookies

    3.1 Absolutely necessary cookies
    Cookies that are absolutely necessary guarantee functions without which you cannot use our website as intended. These cookies are used exclusively by us and are therefore first party cookies. This means that all information stored in the cookies is returned to our website. Cookies that are absolutely necessary serve, for example, to ensure that you, as a registered user, always remain logged in when accessing various sub-pages of our website and thus do not have to enter your login data each time a new page is called up. The use of absolutely necessary cookies on our website is possible without your consent. For this reason, cookies that are absolutely necessary cannot be individually deactivated or activated. However, you can deactivate cookies in your browser at any time.

    3.2 Functional cookies
    Functional cookies enable our website to store information that has already been entered (such as registered name or language selection) and to offer you improved and more personal functions based on this information. These cookies only collect and store anonymous information so that they cannot track your behavior on other websites.

    3.3 Performance cookies
    Performance cookies collect information about how our website is used in order to improve its attractiveness, content and functionality. These cookies help us, for example, to determine whether and which subpages of our website are visited and which content users are particularly interested in. In particular, we record the number of visits to a page, the number of sub-pages viewed, the time spent on our website, the sequence of pages visited, which search terms have led you to us, the country, region and, if applicable, city from which access is made, as well as the proportion of mobile devices that access our websites. We also record movement, "clicks" and scrolling with the computer mouse to understand which areas of our website are of particular interest to users. As a result, we can better tailor the content of our website to the needs of our users and optimize our offerings. Performance cookies are used on our websites. In detail:

    3.3.1 Google Analytics
    The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States. However, if IP anonymisation is activated on this website, your IP address will be truncated by Google in advance within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA where it will be shortened. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plugin available under the following link ( This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are shortened for further processing and that it is not possible to identify individuals. If the data collected about you is related to a person, this is excluded immediately and the personal data is deleted immediately. We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained allow us to improve our services and make them more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, The processing of your data within the scope of Google Analytics is carried out to protect the legitimate interests of L.A.B. Cosmetics.

    You can find more information about the handling of user data at Google Analytics here:
    Terms of use:,
    Overview of data protection:,
    Privacy policy:

    Objection to data collection:
    You can prevent the collection and transmission of data relating to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

    3.4 Marketing cookies Marketing cookies come from external advertising companies (third party cookies) and are used to collect information about the websites visited by the user in order to create target group-oriented advertising for the user. Marketing cookies are used on our websites.

    3.4.1 Google Adwords / Conversion Tracking
    In addition, we also use Google AdWords conversion tracking from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google").

    When you click on a Google ad, a performance cookie for conversion tracking is set on your computer. These cookies lose their validity after 30 days, contain no personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we may recognize that you clicked on the ad and were directed to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked through AdWords customer websites. The information collected using the Conversion cookie is used to generate conversion statistics for Adwords customers who have opted for Conversion Tracking. Adwords customers will know the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users. The user can prevent the cookies from being set by adjusting his browser software settings. The user can also deactivate the use of cookies by Google by following the following link and installing the plug-in provided there: For more information about Google Adwords and Google's privacy policy, please visit:

    Order data processing:
    We have concluded a contract with Google for order data processing that has been agreed with the German data protection authorities.

    3.4.2 Google Adwords / Remarketing
    We also use the remarketing function in Google AdWords of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). The remarketing feature enables us to present advertisements based on the interests of users of the website on other websites within the Google ad network (i.e. on Google itself, so-called "Google ads" or on other websites). For this purpose, your interaction on our website is analysed, in particular which offers you have been interested in in order to be able to display targeted advertising on other pages even after you have visited our website. To this end, Google stores cookies in your browsers that visit certain Google services or websites in the Google display network. The visits of these users are recorded via this cookie. This number is used to uniquely identify a web browser on a particular computer and not to identify a person; personal data is not stored. The user can prevent the setting of cookies by setting his browser software. You can also deactivate the use of cookies by Google by following the following link and installing the plug-in provided there: You can find more information about Google Adwords and Google's privacy policy at:

    Order data processing:
    We have concluded a contract with Google for order data processing that has been agreed with the German data protection authorities.

    3.4.3 Facebook Custom Audiences
    We also use Facebook Custom Audiences from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

    So-called Facebook pixels are integrated on our website for this purpose. This is a Javascript code. These pixels generate a checksum (hash value) from your usage data, which is transmitted to Facebook, e.g. browser information. If available, the Facebook cookie is also addressed and your Facebook ID is transmitted.

    If you have a Facebook profile and log in, the data transmitted by the pixels can be used to specifically present individualised advertising for L.A.B. Cosmetics products and offers. Data from users who do not have a Facebook profile is discarded by Facebook unused. For more information about the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your privacy settings, please refer to Facebook's privacy policy at The legal basis for the associated data processing is Art. 6 Para. 1 f) DSGVO, i.e. the processing is necessary to fulfil our legitimate interest in constantly improving the content, functionality and attractiveness of L.A.B. Cosmetics on the basis of an analysis of your usage behaviour.

    If you do not wish the corresponding data collection, you can object under the following link and deactivate the data collection:

    Alternatively, if you do not wish your data to be processed in this way, you can prevent Facebook from processing your data by selecting the opt-out option below.

Januar 2019